Consumer Trust in AI-Powered Online Shopping Platforms
Authors
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R. Mohanasoundari
Principal, Theeran Chinnamalai College of Arts and Science for Women, Avinashi to Mangalam NH Road, Vanjipalayam, Tiruppur, Tamil Nadu - 641 663, India
https://orcid.org/0009-0000-4860-117X
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A. Mithraa
Research Scholar, Theeran Chinnamalai College of Arts and Science for Women, Avinashi to Mangalam NH Road, Vanjipalayam, Tiruppur, Tamil Nadu - 641 663, India
https://orcid.org/0009-0006-5918-0239
DOI:
https://doi.org/10.17010/ijcs/2026/v11/i3/176053Keywords:
Artificial Intelligence, Chatbots, e-Commerce, internet shopping, trust, personalized recommendation system.Publication Chronology: Paper Submission Date : May 5, 2026 ; Paper sent back for Revision : May 9, 2026 ; Paper Acceptance Date : May 12, 2026 ; Paper Published Online : June 5, 2026.
Abstract
The impact of Artificial Intelligence (AI) on online shopping platforms is immense because of the introduction of recommendations, virtual assistants, chatbots, and predictive analytics. Consumer trust plays an important part in assessing how well and whether the technology will be adopted by consumers. In order to assess the extent to which consumers trust and how they perceive AI technology in online shopping platforms, this paper intends to evaluate consumer awareness about and trust on AI technologies in online shopping platforms. Primarily collected data included responses from 100 online shoppers via structured questionnaires. Tools like Simple Percentage Analysis, Mean Ranking, Correlation Analysis, and Descriptive Statistics were utilized for analysis purposes.
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References
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